Online Ad Spend to Reach Record $65.2 Billion In 2008

Advertising on the Internet is estimated to reach a record of $65.2 billion by the end of the year. According to the latest report of IDC, a Framingham firm guided to provide global market research, this amount now accounts for nearly 10 percent of the total ad spending.

IDC exposed that this amount will even increase in the coming years. Its special division, Digital Marketplace Model and Forecast, foresees a 15-20 percent increase in the coming years, and by 2011 the total internet ad spending will be around $106.6 billion, comprising 13.6% of total ad spending.

The research also assured that US will continue to lead the world in total outgoing ad spending by $265 billion and internet ad spending by $45 billion by 2011.
In terms of growth however, Central and Eastern Europe and the Middle East and Africa will both have the throne. Industries in these territories are fast seeing the potential and benefit of internet advertising.

According to the research, among the top online ad categories are the following: adult content that includes sex and pornography, and gambling like online casinos and poker sites, electronics like cellular phones and other gadgets, and computing devices such as laptops and PCs. This trend is unlikely to change until 2011.

Via: IDC