YouTube: Full Length TV Shows Coming Soon!
While most of us were watching the Dow and the global economy continue its meltdown on Friday, Google’s YouTube announced they would begin allowing users to watch full length episodes of their favorite TV shows.
“With the addition of TV series like ‘Dexter,’ ‘Beverly Hills, 90210’ and ‘Star Trek’ through a deal with CBS, YouTube is catching up to other Web sites that have promoted long-form video for some time. Most important for YouTube’s owner, Google, the longer videos will include advertising before, during and after each episode. Google is under pressure to raise more revenue from the nearly four-year-old video sharing site,” reported the NY Times in an article on their site Friday afternoon.
Clearly, this is a shift in thinking as the founders of YouTube always resisted allowing advertising to play on short videos believing it would then alienate their users. Now that full length TV shows are going to appear, they’ve changed their minds.
YouTube’s direct competitior in this market of full length TV shows is Hulu which reports more than 100 million video streams per month.
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